We want to make sure we’re building a collective that is kindred to one another.” I just want to do what’s right for Vans and OTW and it’s really about working with the right people, which leads us to working with fewer.
We just want to be more considered….As far as what other brands do, I don’t really pay too much attention to it. “This space has become quite homogenous and quite convoluted.
On the collaboration side, he’s not interested in five new drops every week. “We look to influence the brand as a whole.” “I’m fans, they’re experts in what they do and they come with a pedigree and an acumen that’s much needed for what we’re trying to achieve,” he said.
Ginoza hired Dylan Petrenka, formerly Nike’s senior footwear designer for men’s sport style innovation, as OTW’s footwear design director, and women’s streetwear trailblazer Lanie Alabanza-Barcena, founder of HlzBlz, as OTW’s apparel and accessories director. The price point will be higher than the main line but not luxury. Men’s, women’s and unisex apparel and footwear will be presented in two distinct lines under OTW by Vans: OTW, a designated space for collaborators, and Premium Standard, an elevated collection of classics. Vault by Vans will conclude by the end of 2023, making way for OTW by Vans in early 2024 with its own e-commerce and select fashion wholesale partners globally. “The company started in 1966 and has run in tandem to so many skaters, bands and movements that have been influential to me, my art and how my studio runs as a whole,” the artist said. He worked in the fashion space with Raf Simons at Calvin Klein in 2014, and presented his own art-to-wear collections at Pitti Uomo and in Paris from 2019 to 2021.īut he has a different kind of affinity for Vans. Ruby has been creating clothing alongside his artwork for more than a decade. I have been in Los Angeles for the past 20 years and so many things drove me to the West - Vans was that first pull.” “Growing up in rural Pennsylvania, Vans represented how I envisioned West Coast freedom, something I later chased. In many ways, this pair of shoes became my indoctrination into skate and punk music culture, which wound up being a lifeline for me,” Ruby said. “I bought my first pair of Vans at age 11, about 40 years ago now. “Over the last six to eight months of having a dialogue with him, he truly loves the brand.” “Being a former pro-skater, he has a deep connection with Vans, and he wore a lot of Vans when he was in his skating years,” Ginoza said. The first will be dropping in early 2024 with Ruby. That will include producing new silhouettes of sneakers, he said, and fewer but better collaborations.
“We want to really push the boundaries of product expression and brand experiences.” “With Vault, the original mission was really a celebration of classic art, classic heritage and craft and this is more about a shift in thinking rooted in the mindset and attitude of skateboarding, exploration, taking risks and in innate curiosity,” said Ginoza. Helping Vans venture beyond the surf/skate market, Vault launched in 2003, and over the years has had numerous collaborators, from luxury brands to streetwear designers and artists, including Gucci, Brain Dead, Fear of God, Fergadelic and Frida Kahlo. This is also where the brand will intersect with innovators in the culture of skate, style, design and entertainment,” he told WWD exclusively. “We’re launching a new platform where we’re going to house our most pinnacle product expressions and brand experiences. A Look Back at Fourth of July Celebrations at the White House
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